Sherelle Kennelly

 

I've been in this industry for over 26 years now, though honestly, I've lost count!

 

My journey began at Fliway International in 1998, where I started as a Customs Broker.   Little did I realise then that this role would shape my career in Customs Brokering and Freight Forwarding.   I transitioned into this field from a position at a leading New Zealand produce exporter, where I handled export entries and documents for letter of credits.

 

In 2005, I found my calling in Customs Management, a role that allowed me to mentor numerous Customs Brokers and foster relationships with regulatory bodies over the years.   Currently, I serve as the Chief Executive Officer at CBAFF, the National Federation of Customs Brokers & Freight Forwarders of New Zealand.

 

The industry has transformed significantly over the years, from handwritten entries and typewritten carbon copies to today's electronic submissions.   Gone are the days of long tables for laying out entries and Customs officers granting clearances with a simple stamp and nod or with a stern “you may go”.  Thankfully, electronic submissions have streamlined our processes, handling the immense volumes efficiently.   In my earlier days, I've drilled countless holes in shoe samples and have processed thousands of customs entries.

 

Every day in this industry is dynamic and challenging, requiring Freight Forwarders and Brokers to be adept problem-solvers, sometimes even having to predict the future.   It's a fast-paced and rewarding industry.

 

Throughout my career, I've encountered many interesting projects, such as navigating the importation of two crocodiles for Butterfly Creek, to tarantula spiders and the occasional contraband shipment, the diversity of commodities never ceases to intrigue.

 

My current objective is to dissuade individuals from inadvertently falling into this industry and instead motivate them to choose it deliberately.

 

There are endless opportunities in this industry for personal growth.   My advice to young professionals is to invest in personal development, explore different facets of the industry, engage in projects, and learn from seasoned experts.   It's crucial to cultivate our future leaders, nurture industry relationships, and recognise that people are central to our ongoing success.

 

Point of interest - I am a registered beekeeper!